Free until you get paid
Know who needs you, before they have to ask.
Holicoach sorts every check-in by what needs you, flags what changed, and drafts next week for you to approve. Clients pay into your own Stripe account. The software is free until you get paid.
- Payments into your own Stripe account
- No per-client pricing, ever
- Export everything, any time
- Health data stored in the EU
The review queue
Your Monday morning, on one screen.
Red flags first, then other flags, then follow-ups, then whoever checked in longest ago. Open a client, read their week, approve the plan, move on.
A one-minute check-in, read for you.
Protein days, sessions, appetite, energy and stomach symptoms, plus your own questions and daily habits. Clients get a reminder by email or a notification on their phone. Anything that changed is flagged for you.
Next week, drafted. You decide what gets sent.
A plan and a note, drafted from recent check-ins and your own rules. Edit it, approve it or throw it away. Nothing reaches a client until you approve it, and a red flag stops drafts for that client until you’ve looked.
Every client’s week, at a glance.
Open a client to see this week’s protein days, sessions and habits, every check-in since they started, and their results over time. Flags and follow-ups sit at the top.
How a week runs
A week of coaching, in 20 seconds.
Your client checks in on Sunday. On Monday you see who needs you, read their week and approve the plan. Their phone updates before their coffee.
Build it once. Adjust it for anyone.
Your name on their home screen.
An app clients add to their phone from the browser, with your name, logo and colour. Their week on one strip, messages with photos and video, and your booking link.
Paid into your own Stripe.
Packages and subscriptions by card. Every payment shows our fee and what you keep. When you refund a client, we refund our fee too.
Plans
A share when you get paid, or one flat price.
Both include every feature, at any number of clients. Neither charges per client.
Free
Pay only when clients pay you.
$0 a month+ 2% of what clients pay you
- Every feature, at any number of clients
- Check-ins, the review queue and AI drafts you approve
- Your branded client app, and the GLP-1 module
- Payments into your own Stripe account
- Finder's fee only on clients we bring you: 15% of their payments for their first 3 months, then nothing
No card. Costs less than Pro below $2,950 a month in client payments.
Pro
One price for every client.
$59regular price $79 a month$590regular price $790 a year, $49.17 a month+ 0% of what clients pay you
Founding price, locked: the first 100 coaches keep this price for as long as they stay. After that, Pro is $79 a month$790 a year.
- Everything in Free
- A 10% finder's fee on clients we bring you, for 3 months
- We move your clients over for you
- Priority help, and a 1:1 setup call
- Don't pay twice: free until your old app's paid period ends, up to 90 days
- 60-day money back
Costs less than Free above $2,950 a month in client payments.
- Clients paid you
- $3,600
- Payments fee 2% on Free, 0% on Pro
- $72
- Finder's fee 2 clients, months 1–3
- $45
Pro leaves you $28 more this month.
Pro opens soon, at the founding price for the first 100 coaches, kept for as long as they stay (regular price $79). Card processing is charged by Stripe, separately from these fees.
Against per-client apps
Save up to $75 a month, $900 a year.
Per-client apps charge more as your roster grows, plus add-ons to take payments and offer meal plans. Shown: their cheapest plan with room for your clients, monthly billing, from their pricing pages on 14 October 2026. Holicoach without finder’s fees, since other apps don’t bring you clients. Practice platforms for health coaches are compared on software for health coaches.
When you refund a client, we refund our fee too.
Find a coach
We earn more only when we bring you clients.
People find you through Find a coach and our reviewed guides. We match them on goal, language, time zone and how fast you reply. For a client we introduce, we take 15% of that client's payments for their first 3 months, then nothing. Clients you bring, or who use your own link, never carry it.
- Asha MensahStrength on GLP-1 medication · English, Twi · replies within a day
- Rui ValenteProtein and meals · Portuguese · same time zone
- Kirsten HolmBeginners at home · Danish, English
GLP-1 module
For clients on GLP-1 medication, coached with care.
Appetite, energy and digestion can change week to week. The module gives you a structure for the habits you coach, planned around each client’s week.
- Protein first. A daily target you set with each client, in a range you choose.
- Strength, every week. Two or three sessions, planned so hard days don’t land on the toughest days.
- Meal structure for a smaller appetite. Smaller, regular meal templates you adjust when a client reports nausea or fullness.
The protocol pack opens once a clinician has approved it. Holicoach never advises on medication: coaches support habits, prescribers manage treatment.
A short screen before coaching starts, and red-flag questions in every weekly check-in.
- Is a prescriber looking after your GLP-1 medication?
- Yes
- Can you keep food and fluids down?
- Yes
- Any severe stomach pain this week?
- No
All clear. Coaching can start.
A red-flag answer shows the client how to reach their prescriber or urgent care, flags you as urgent, and stops AI drafts for that client until you’ve reviewed it.
Compare
What a month costs, side by side.
For a coach whose clients pay $150 a month, who takes payments and offers meal plans. Pick your roster size.
| Item | Holicoach Free | Holicoach Pro | Per-client apps |
|---|---|---|---|
| Software | $0 | $59 | $29–$79 |
| Taking payments | Included | Included | Add-on: $9–$10 |
| Meal plans and nutrition | Included | Included | Add-on: $20–$39 |
| Holicoach payments fee | $302% of $1,500 | $0 | — |
| Total a month | $30 | $59 | $77–$109 |
| Item | Holicoach Free | Holicoach Pro | Per-client apps |
|---|---|---|---|
| Software | $0 | $59 | $75–$79 |
| Taking payments | Included | Included | Add-on: $9–$10 |
| Meal plans and nutrition | Included | Included | Add-on: $39–$45 |
| Holicoach payments fee | $752% of $3,750 | $0 | — |
| Total a month | $75 | $59 | $123–$134 |
| Item | Holicoach Free | Holicoach Pro | Per-client apps |
|---|---|---|---|
| Software | $0 | $59 | $95–$135 |
| Taking payments | Included | Included | Add-on: $9–$10 |
| Meal plans and nutrition | Included | Included | Add-on: $39–$45 |
| Holicoach payments fee | $1502% of $7,500 | $0 | — |
| Total a month | $150 | $59 | $143–$190 |
Per-client apps: the lowest to highest of the 2 popular apps we compare that price by client count, with their payments and meal-plan add-ons, from their pricing pages as of 14 October 2026, monthly billing in US dollars. Annual billing saves 10–16% on them. Our comparison pages show each one in full.
Every comparison, in detailWhat coaches pay to take paymentsPricing in full
Bring your clients over, in an afternoon.
- 01
Import your client list
Upload a spreadsheet or your old app’s export. Only names and email addresses are read.
- 02
Invite on your switch day
Each client gets an invitation on the day you choose, with your own note, and creates their own account.
- 03
Nobody pays twice
Paying clients get a link timed to their old renewal. Programs come over with the AI import.
Built to hold health data.
- Health data stored in the EU
- Two-step sign-in for every coach
- Export everything, any time
- No ads, no third-party trackers
What does Holicoach cost?
Nothing until your clients pay you. Every feature is free at any client count. On the Free plan, we keep 2% of what clients pay you through Holicoach, with no monthly price. Pro is $59 a month and takes nothing from client payments; it opens soon, the founding price for the first 100 coaches, kept for as long as they stay (regular price $79). If we bring you a client, a finder's fee applies to that client only. Card processing is charged by Stripe, separately.
Free or Pro: which costs me less?
Free takes 2% of what clients pay you, with no monthly price. Pro is $59 a month (founding price, regular $79) and takes nothing. Above $2,950 a month in client payments, Pro costs less; below it, Free does. Your payments page shows each month which would have left you more. Both include every feature at any client count, and neither charges per client.
Do client payments go through Holicoach’s bank account?
No. Clients pay into your own Stripe account, and you’re the merchant. Holicoach’s fee is taken as a Stripe application fee on each payment, and your payments page shows every fee. If you refund a payment, we refund our share. If you lose a dispute, we refund our fee on that charge.
When do you charge a finder's fee?
Only when a client finds you through Holicoach and starts paying. We take 15% of that client's payments for their first 3 months, then nothing. If the client stops paying, the fee stops too. Clients you bring yourself never carry a finder's fee, and your payments page shows which clients it applies to.
How is Find a coach different from a coaching marketplace?
Some marketplaces take a share of a new client’s first months on top of a monthly software plan. Holicoach’s software is free at any size, and for a client we bring you, we take 15% of that client's payments for their first 3 months, then nothing. Clients you bring yourself never carry it. We focus on coaching people taking GLP-1 medication, with a safety screen built in.
Can I bring my existing clients?
Yes. Upload your client list from a spreadsheet or another app’s export, and choose the day each client is invited. Each client creates their own account and gives their own consent. Clients you bring never carry a finder’s fee, and paying clients move with a link timed to their old renewal, so nobody pays twice.
Can my clients use it on their phone?
Yes. Clients open their invitation on their phone and add Holicoach to their home screen, with your name and logo. Check-ins, workouts, meals and messages work there, and reminders arrive by email or as a notification. There is nothing to download from an app store.
Can I export my data?
Yes, at any time and at no cost. Download everything as a ZIP of JSON and CSV files from your account: clients, check-ins, plans, messages, payments and settings. You don’t need to contact us. If you close your account, export first; your clients keep their own history in their own accounts.
Which countries can I get paid in?
Payouts go through Stripe to coaches in 43 countries, including the United States, the United Kingdom, Canada, Australia, New Zealand, Switzerland, Norway and every EU country. Clients can pay from anywhere Stripe accepts their card. You see your payout currency before you set prices.
Does Holicoach give medical or medication advice?
No. Holicoach never gives medication advice, and neither do our AI drafts, which are checked for it before you see them. The GLP-1 module supports habits: protein, strength training and meal structure. Anything about the medication itself goes to the client's prescriber. Coaches agree to this when they switch the module on.
What happens if a client reports a serious symptom?
They see clear next steps straight away. Answers that match red flags, such as vomiting that won’t stop or severe stomach pain, show the client how to contact their prescriber or urgent care, and you get an urgent flag at the same time. No AI draft is made for that client until you’ve reviewed it.
How do AI drafts work?
When you’re ready to plan a client’s next week, click Draft next week. Holicoach drafts the plan and a note from their last four check-ins, their current plan and your constraints. You edit, approve or reject it; nothing reaches the client without your approval. Drafts are blocked if they mention medication, name conditions or promise results, and clients choose whether drafts can use their check-ins.
Start free. Pay only when your clients pay you.
Free takes 2% when clients pay you. Pro is $59regular price $79 a month and takes nothing. Export your data any time.