Short answer
Practice Better has a free Sprout plan for students and recent graduates (3 clients), then Starter at $35 a month for 10 clients, Professional at $69 for up to 300, and Plus at $99 with no client limit, on monthly billing. Annual billing saves up to 10%. The AI charting assistant costs from $10 a month extra. With 25 clients, a month is $69.
Prices as of 14 October 2026, from Practice Better’s pricing page, monthly billing in US dollars.
Practice Better’s plans
Practice Better prices by the number of clients you coach. Free plan: sprout: up to 3 clients, for students and recent graduates. 14-day trial of paid plans (30 days on Team). Annual billing saves 10%.
| Plan | Clients, up to | A month | Per client, when full |
|---|---|---|---|
| Starter | 10 | $35 | $3.50 |
| Professional | 300 | $69 | $0.23 |
| Plus | No limit | $99 | – |
Add-ons
Paid on top of the plan, each month unless it says otherwise.
| Add-on | Price |
|---|---|
| AI Charting Assistant | $10from, per practitioner, Professional and up |
| Connector Hub | $49Plus and Team |
| Text reminders | $0.05per text |
What a month really costs
The cheapest plan with room for your clients. Its plans include taking payments; it lists no add-on for them. Card processing by Stripe is extra.
| Clients | Plan |
|---|---|
| 5 | $35Starter |
| 10 | $35Starter |
| 25 | $69Professional |
| 50 | $69Professional |
The same coach on Holicoach
Holicoach’s software is free at any client count, with payments and meal plans included. On Free it keeps 2% of what clients pay through it, with no monthly price; Pro is $59regular price $79 a month and keeps nothing. The table shows whichever costs less.
| Clients | Practice Better | Holicoach |
|---|---|---|
| 5$750 a month | $35 | $15on Free (2%) |
| 10$1,500 a month | $35 | $30on Free (2%) |
| 25$3,750 a month | $69 | $59on Pro |
| 50$7,500 a month | $69 | $59on Pro |
Holicoach pricing in fullHolicoach and Practice Better, feature by feature
What Practice Better’s plans include
- Charting and note templates, with an AI charting add-on
- Scheduling and telehealth video built in
- Food and lifestyle journals with a large food database
- Supplement dispensary and meal-planning integrations
- Programs with fixed dates, and self-paced ones on Plus
- Team plans for group practices
Frequently asked
How much does Practice Better cost a month?
$35 a month on Starter (10 clients), $69 on Professional (up to 300), $99 on Plus (no limit), and from $155 on Team, billed monthly. Sprout is free for students and recent graduates, with up to 3 clients.
Does Practice Better have a free plan?
Only for students and recent graduates: Sprout, with up to 3 clients. Paid plans have a 14-day trial (30 days on Team). Holicoach’s software is free for every coach at any client count; it earns a share of payments, or Pro’s flat price.
What do Practice Better’s add-ons cost?
The AI Charting Assistant is from $10 a month per practitioner on Professional and up. Its pricing page also lists a Connector Hub ($49 a month, Plus and Team), text reminders at 5¢ each beyond those included, and e-prescribing for prescribers.
Is Holicoach cheaper than Practice Better?
For a health coach whose clients pay $150 a month: with 10 clients, Holicoach costs $30 and Practice Better $35; with 25, $59 against $69. Holicoach is 2% of client payments on Free, or Pro at $59 a month (founding price, regular $79). Practice Better includes charting, scheduling and video sessions, which Holicoach doesn’t have.
Sources
- Practice Better, pricing page, read 14 October 2026.
- Holicoach fees: pricing.